ASBA Dental Division




ASBA Dental Day April 10 2015


8 AM to 9AM

Topic:  Your Legislators and You; Hands on Workshop: Building Deep

Relationships with Local, State and Federal Legislators

Presenter: Congressman Marty Russo

Marty Russo

Former Congressman Marty Russo is a well known lobbyist and noted speaker on how to have more influence in Washington, in business, and in life.

Using dynamic story telling and listing useful tips, former Congressman Russo is a energetic speaker on having more influence.  You will leave with the leadership knowledge and action oriented tips you need to  make a difference.  This workshop will be customized by the group to address the specific public policy  issues and leadership needs of concern.




 9AM to 10AM

Topic: Hybrid Therapy:

 Presenter: Richard Drake

Richard DrakeWe’re all looking for that “silver bullet” for the treatment of sleep disordered breathing. If you think it’s always your MRD, then you simply haven’t treated enough patients yet. If you think it’s always PAP, then you too have been brainwashed by the powers that be. Come hear what leading clinician Dr. Richard Drake has to say about combination therapies that will help you

– Treat more patients successfully
– Increase your referral base
– Make more dental devices
– Make you want to go to work again



10:15 to 12 noon

Topic: Marketing and Practice Building – Step by Step to a Multi Million Dollar

Sleep Practice

Presenter: Rod Willey DDS


Dr Rod WilleyDr. Rod Willey of the Koala Center For Sleep Disorders is a general dentist who has dedicated his practice to treating patients who suffer from Snoring, Sleep Apnea and Temporomandibular Joint (TMJ) Disorders with Oral Appliance Therapy. He is a Diplomate with the Academy of Clinical Sleep Disorders Disciplines and serves on the board of Directors for the Dental Division of the American Sleep and Breathing Academy. He is passionate about helping his patients live long, healthy, and happy lives.

Dr. Willey started his fulltime practice treating sleep apnea in September 2009. Since then his office averages 60+ new patients per month, he has even treated 100+ in a single month. Dr. Willey enjoys his career as a sleep apnea dentist; he wants to help people live long, healthy lives. Dr. Willey would like to share his trade and help inform other dentist’s to get more Americans treated for sleep apnea.  Dr. Willey is the most productive sleep apnea dentist in America in terms on patients treated.




1PM to 3PM

Topic: OSA, Alzheimers and Cognitive Brain Disorders the Link

Presenter: Patricio Reyes MD

 Staff Neurologist and Director Traumatic Brain Injury & Alzheimer’s Disease & Cognitive Disorders Clinics Veterans Administration Medical Center

DR.-PATRICIO-REYES-MD-id-24868Dr. Reyes has been the advocate for identifying as well as improving the health care needs of all ethnic groups and high-risk populations. He was a volunteer physician for Golden Gloves, and board member, 2009 distinguished educator of the year, and education committee chair of the American Association of Professional Ringside Physicians. He has worked extensively with the Retired Players Association to improve health care for retired NFL players as well as improving health care awareness for the boxing profession in his native Philippines.

His accomplishments as a teacher, clinician, scientist and community leader have been affirmed by his selection as “Best Doctors of American in 2003-2004, Scientist of the 21st Century, the Republican Party’s Ronald Reagan Gold Medal recipient in 2004, Physician of the Year for 2005, 2007 Arizona’s Asian American Association for Community Service and Physician of the Day by the Arizona House of Representatives. In 2009.



3:15 to 4:15

Topic: The Disease management model for OSA. It is all about Team

Presenter: Bradley Eli DMD


Brad EliBradley Eli, DMD, MS, and his colleagues, Majel Carnell, CRT, and George Lannon, RRT, treat OSA as the lifelong condition it is for most people, offering them a full range of treatment options and the ongoing care and support they need to achieve good sleep all night, every night.

Dr. Eli says his interest in treating patients with OSA grew out of his expertise as an orofacial pain specialist. “Orofacial pain specialists have extensive experience and insight in treating OSA and other sleep breathing disorders, in part because the patients we see with chronic orofacial pain conditions often struggle with compromised sleep,”

Dr. Eli is quick to point out that PAP therapy is still the gold standard for the condition; and he tries to get his patients to begin with it whenever possible. That’s why he decided to bring respiratory therapists into his office. “I needed dedicated RTs who would work with our patients immediately, in the first few weeks of delivery, to troubleshoot and coach,”



3:15 PM to 4 PM

Topic:  A Path to Power, a Masters Guide to Conquering Crisis

Presenter: Mack Newton

MackMack Newton has trained in the Martial Arts for over 52 years and in Taekwon-Do since 1966. He has owned and operated a studio in Phoenix, Arizona for the past 24 years. Before coming to Phoenix, Mack owned and operated Newton Taekwon-Do with six (6) branches in the northwest suburbs of Chicago, Illinois.

In 1981, Mr. Newton was named Head Coach of the USA Taekwon-Do Team and held that position until 1984. He is credited with creating the competition format currently being used in International Taekwon-Do competition. He also worked as the Conditioning Coach for the Dallas Cowboys from 1989 to 1993. Mack has developed many new training methods and has been credit

Mack Newton was appointed the Conditioning Coach for the Oakland A’s Major League Baseball Team in 1985. He held that position for nine (9) years before resigning in 1993 in order to spend more time in his studio with his growing list of clients.ed with saving and extending the careers of several Major League baseball and NFL football players. A partial list of Mack’s clients includes Former NFL 2-way star Roy Green, 5-time Pro-Bowl star Jay Novacek, 5-time Pro-Bowl star Aeneas Williams, Seth Joyner (Linebacker), MLB star Dave Stewart, MLB Hall of Famer Ricky Henderson, Sandy Alomar (Catcher), former NBA star and Hall of Famer Charles Barkley, just to mention a few.

Mack developed “Hit n’ Run, Self-Defense for Women” in 1973 in Chicago, Illinois. The program, nationally acclaimed, is now known as “I Will Fight Back, Self-Defense for Women”.

In 1987, Mack had his left hip replaced and used his own rehab methods to regain full usage of his legs and returned to full-time teaching of Taekwon-Do and also to competition in Taekwon-Do.

Two (2) years later, Mack was asked to rehab the artificial hip of former NFL quarterback Neil Lomax. Mack’s right hip was replaced in February 1994 and he continues to teach and practice Taekwon-Do on a daily basis. The fact that he has artificial joints in both hips do not limit either usage of his legs nor limits his enjoyment of his art.

As a result of the successful rehab with Neil Lomax, in 1992 he was selected to rehab multi-sport superstar, Bo Jackson. As a result of Mack’s rehab, Bo Jackson made a successful return to Major League baseball with an artificial hip. In addition, Mack has rehabilitated many non-professional athletes back to full function and a pain-free lifestyle.

In January 1994, Mack Newton was tested by Grand Master Park Jung Tae of the Global Taekwon-Do Federation and promoted to 7th Degree Black belt. In May 1995, Mack Newton was indicted into the World Martial Arts Hall of Fame for his achievements and contributions to the martial art world. In September of 2005, Mack was inducted into the International Taekwon-Do Hall of Fame.

In 1997 Mack Newton wrote and published his first book, “A Path to Power, A Master’s Guide to Conquering Crisis”. This book is now in it’s second printing. In 2004, Mack followed up this success by writing and publishing his second book, “The D-Factor”.

 Click Here to Register for the Conference



April 11 2015


8 AM to 9AM

 Topic: Didactic Sleep, Health and Wellness, Aging

Presenter: Rudi Ferrate MD

Rudi Ferrate 2Dr Rudi Ferrate MD, FAAFP, DABSM is the Medical director for Sleep Alternatives, Sa Lake in South Jordan, Utah. And for In Motion Health and Wellness in Phoenix,  Arizona. His private practice is in the Salt Lake Valley and is focused on Integrative Medicine and Wellness. From early on in his career he understood that anyone’s Knowledge is quickly outdated. That medicine is a wonderful yet highly complex science that is constantly upgrading and that the different organ, emotional and biological systems interplay in ways we are just beginning to understand. For this reason he has been dedicated to continued studies in the fields and specialties pertaining to healthy aging and wellness. His practice includes health aging, hormone balance, weight loss, sleep disorders and nutrition. His goal is to find ways to permit the body to utilize its own healing processes and diminish the need for synthetic pharmaceuticals.


Presentation Highlights:

Sleep and the Aging process- working with a board certified sleep physician to improve patients overall health, weight loss, aging and cardiovascular health.

 9AM to 10AM

Presenter Dr Don Franz

ema ApplianceInventor of the EMA oral appliance starting cases quickly and inexpensively. Dr Don Franz has been an Orthodontist for over 40 years. The EMA appliance is an excellent applinace for starting a treatment and is also indicated for use in treating patients with metal allergies


10:15 to 12 Noon

Topic: Using a Dental Laser to Treat Snoring and Sleep Apnea


Presenter: Harvey Shiffman DDS

Harvey ShiffmanDr. Shiffman is in general practice at the Laser Dental Center in Boynton Beach, Fla. He is a graduate of Georgetown University School of Dentistry and completed a general practice residency at Georgetown University Medical Center with an emphasis on treating medically compromised patients. Dr. Shiffman completed certification with the Academy of Laser Dentistry (ALD) in three types of Laser systems and was recently awarded a Fellowship in the ALD. He is personally involved in the use and development of cutting edge technology and has performed thousands of laser dental procedures over the last decade. Dr.Shiffman has lectured on advances in Laser Dentistry at events such as the Yankee Dental Congress.

“NIGHTLASE™” A unique new non-surgical approach to the management of snoring and sleep apnea, using the Fotona Lightwalker family of Lasers.

Nightlase uses the photothermal capabilities of the Erbium laser to convert and initiate the formation of new collagen in mucosal tissue in the oropharynx, soft palate and uvula. The heat generated by the laser allows the collagen to re-form resulting in a tightening of the soft palate and surrounding tissues. This causes a rise of the soft palate and tightening the tissues of the oropharynx resulting in an improvement in the airway

The treatment is indicated for cases where the patient has been diagnosed with snoring or sleep apnea and either cannot or chooses not to wear an appliance or CPAP device. It also can be co-therapy with those devices and represents a less invasive alternative to current surgical options because it doesn’t rely on chemical treatment or even anesthesia.




1PM to 3PM Billing

Topic: Medical Billing for Sleep Apnea Dentists

Presenter: Stacy Layman DDS founder of GoGo Billing

Stacy LaymanDr. Stacey Layman is a true believer in oral appliance therapy. After graduating from Baylor College of Dentistry, she moved to Arizona for an associate position and within a year purchased a modest family dental practice. Her practice has changed into a cosmetic and sleep disorder practice, and she can work less while keeping up production. Dr. Layman has appeared on ABC, NBC and CBS with a featured segment on treating sleep apnea with oral appliance therapy. She is on the advisory board for DenMat Holdings and LLC and Nucalm. Dr. Layman is also the Team dentist for Seattle Mariners, and the dentist on call for Sonoran Living Live on ABC 15 and Your Life A to Z on 3TV. Dr. Layman is also an active member in over 8 dental associations, including the American Academy of Cosmetic Dentists, American Academy of Sleep Dentistry and the Academy of General Dentistry.

Medical billing is perhaps the greats challenge for sleep apnea dentists. Dr Layman will take you through the key decisions you need to make and help you understand the key components to billing in the medical model.




3:15 PM to 5:30PM


Topic: Diagnosis and Treatment of TMJ Disorders for the Sleep

Disorders Dentist

Presenter  Peter Chase DMD

Peter ChaseDr. Chase is Director of the Facial Pain Center at the University of the Pacific.  In his capacity as Director of the Oro-Facial Pain Center at the UOP School of Dentistry he manages many chronic pain patients daily, particularly dealing with TMJ and other Musculoskeletal problems.  He has a special interest in musculoskeletal disorders and pain involving the head, neck, and face. He maintains a private faculty practice at the University of the Pacific. In addition, he is a consultant on temporomandibular disorders with the Pacific Pain Treatment Center and is a considered expert on medical/legal issues involving the stomatognathic system.







Click Here To Register for the Conference


Click Here to Register for the Hotel


Group Name: American Sleep & Breathing Academy/Sleep & Wellness 2015
Group Code: ASB
Check-in: 06-APR-2015
Check-out: 14-APR-2015
Hotel Name: DoubleTree Resort by Hilton Hotel Paradise Valley – Scottsdale
Hotel Address: 5401 N. Scottsdale Rd.
Scottsdale, Arizona
Phone Number: 800.222.8733

Evening Hotel Exterior North Pool

Leave a Reply